LEXXUS MARKETING - Lead Conversion & Advertising Campaign Management

Lexxus Marketing

Lead Conversion & Advertising Campaign Management

•	“Search Engine Marketing” (SEM) and search term research & key-word targeting
•	Pay-Per-Click Campaign Management and Reporting
•	Search Engine and Directory Submission
•	Manage marketing budgets and media plans for forex and futures firms
•	Create training modules, course curriculums and workshops for futures and forex equity raisers, qualifiers, and support staff
•	Organize and promote public seminars and webinars, thru-out Toronto, Vancouver, Montreal, Winnipeg and Calgary
•	Create technical specifications for sales force automation systems
•	Customize (CRM) Client database software
•	Optimize futures and forex online trading platforms
•	Manage and grow your prospect database - remember the best list is your list!
•	Create Sales Manuals: transforming “recommendations” to “policy”
•	Co-author “The Road Ahead” 2003, 2004, 2005, 2006, 2007, 2008 an annual “Strategic Review for Retail Operations in Canada”
•	Interpret and submit sales data and metrics for sales and marketing reports - Website Audits
•	Maintain and actively manage several websites, online media, off-line ads, all printed collateral, emails and investor e-newsletters
•	Ensure consistency of messaging across channels, Advising "Brand Custodians" maintaining brand image
•	Oversee printing and distribution of collateral to sales force/prospects/clients
•	Prepare and write "Content and Connectivity Reviews"
•	Website Essentials, Design, Content, Maintaince